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Bruce

Say hello to Bruce.

Bruce might not greet you back (yet), but he will make it unbelievably simple for you to create truly valuable and futureproofed digital twins.

The power
to create digital twins

Bruce delivers unprecedented data interoperability for digital engineers faced with the issue of unifying multiple data types into a single, usable, data model.

Simple to use

While experienced users can use Bruce to create complex digital twins, it only takes minutes for any digital engineer to create a basic digital twin using Bruce.

Book a demo

Cloud-based

Bruce is available whatever cloud platform you’re using, wherever you are, whenever you need him.

Desktop, laptop, tablet, mobile.

Open data standards

Our open data standards ensure you can repurpose your data whenever you need to.

They’re also the key to Bruce digital twins adapting to future technologies.

Unifying data types

Decades of computing innovation by thousands of companies generated specialist data formats, each designed to solve a unique technical challenge.

Bruce unifies data types including CAD, BIM, GIS, IoT, Point Clouds/LIDAR, spreadsheets, documents, and multimedia - making divergent data types work as one team.

A single data model

Once data is unified in a single structure it can be utilized to create multi-layered visualizations.

As well as digital twins, single data models are the foundation of machine learning and artificial intelligence projects.

Your source data, intact

Unlike software that makes source data comply to a proprietary structure, Bruce reads from and writes back to each source database structure.

Existing taxonomies

Bruce works with multiple taxonomies.

There’s no need to debate and agree a common data standard before commencing a project. Start with multiple data standards, amalgamate them, and evolve to a new taxonomy at any point in the future.

Specialist modeling

We prepare data for specialist artificial intelligence and 
digital twin simulation and prediction models.

Multiple visualizations

In 2022, Bruce users will be able to visualize geospatial data with a wider selection of 3D viewers: Epic Game's Unreal Engine, NVIDIA's USD Omniverse, and Cesium.

A single data model

Bruce digital twins can incorporate new technologies, avoiding obsolescence and remaining current for the lifetime of the assets they represent.

Federated

Digital twins built on Bruce can be connected, creating 
the federation of multiple digital twins that is the foundation 
of the industrial metaverse.

Lifetime data protection

Bruce protects the integrity of data, storing it for the lifetime of your asset.

Priced to deliver value

Our pricing structure is simple.
Two calculations aligning ongoing fees with the value you get from your digital twin.

Your database—the number and type of entities you import.
And your data usage—the frequency and size of your updates.

Open. Access. Export. Anytime.

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Open data standards
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No proprietary walled garden or data handcuffs
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No software installation
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24/7 access from any browser
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Available for export anytime
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Can run parallel to multiple existing systems
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No need to engage in several months’ of data standard debates

Platform of choice

We’re proud to continue our journey—to be the platform of choice for digital twin creator—with partners and customers big and small, all working on amazing ‘things’ around the world.

AgResearch
ARUP
Auckland University
Augview
Deloitte
DPS
Enlighten
Fat Pencil
Fletcher
Geomify
GeoTel
Helios
IDOM
Mirari
Mott McDonald
Norman Disney Young
RC Korea
Tech Mahindra
WorldsView
3D Tribe

Development roadmap

In 2021, we improved Bruce’s geospatial interface and importing; migrated to Kubernetes; upgraded our GeoTIFF imaging; and introduced specialist modules—like Virtual Building Envelopes and Contour Mapping.

Our Bruce roadmap for 2022 is jampacked with more upgrades including temporal dimensions; IoT websockets; 3D viewers; and the ability to import from Aveva, Smartplant, DWG, DXF, and Navisworks; plus UX and UI improvements and new in-field navigational tools.